Showing posts with label Merrydown. Show all posts
Showing posts with label Merrydown. Show all posts

Wednesday, 25 July 2012

Merrydown Dry Cider



OK. I had planned to get to this one eventually (its not as easy to get hold of as the more popular medium version), but a little encouragement from Merrydown themselves (or was it their PR people?!) has led me to Asda where I found just a single bottle amongst the sweeter versions.

Recalling the medium review, there were several issues that I had with it. However, on the whole I didn't die from drinking it and it really wasn't that bad... well, worse than many and better than many too (I am not going to moderate this just 'cos I know that Merrydown is watching. I just won't say anything too libellous)

It is fair to say that Merrydown is a commodity 'brand' these days and not much more than that. Its a world away from the heritage cider world of Ross on Wye's (for example). However, you cannot argue with its' history. A Sussex based company using apples that were readily available to produce an eastern counties style of cider that was very popular... whatever happened to it in more recent years at least its still being produced (OK, I can hear some yelling that its not the same company or the same ethos). I tend to think of it in the same way as I would think of Symonds or Addlestones... they don't really exist anymore - they are just another 'department' of a conglomerate. However, at least the name has been preserved, unlike Whiteways for example. Mind you, is that enough?

Anyway, onto the cider. Well, as you might know if you have tried Merrydown before, its a highly sparkling straw coloured cider which is bright and clean looking. It has a floral aroma to it, which is befitting a cider made from dessert fruit. I have to say its a touch chemically too, but then even the best ciders can have that in the aroma.

To taste, well its not overly dry and very clean and smooth. The fruit is light - almost vinous, although the sparkle (or should I say fizz) is very persistent so breaks up the taste a little. I guess I would call this an off-dry cider - dessert apples often ferment out to very dry indeed with a stark taste. Well, if you have a sweet apple with a bit of acidity and limited flavour what do you end up with when all the sugar is fermented away? - mind you, I do not for a second think that this is a full juice cider. If I had to take a stab at it (and this is a personal point of view only) I would reckon on something less than 50% juice content.

The bottom line is that this is not an awful taste at all. It does have surprisingly less acid to it than I had expected, although it has probably been engineered out a bit, but if I were on a budget then this wouldn't be a bad cider to go for.

The aftertaste is somewhat lacking, although with its delicately controlled flavour I am not that surprised by that. I think I have said this about Merrydown (and a couple of others along the way); I cannot imagine this is how it 'used to taste'. Its one of those mysteries that those of us who never got to try the 'original' have to live with. Like the elusive 'Redstreak' of Lord Scudamore that was so proclaimed to produce such vintage cider making apples, Merrydowns original taste is lost to history (and, from what I have heard about it from those who remember it) something to regret.

This cider scored 63/100. So, no apple but respectable. I think it got hit a little on its 'fruitiness' - both the fruit in the body of the cider and its lack of acid that should be there in an Eastern style of cider were fairly low scoring. The tannin scored well because, well, frankly there shouldn't be much at all (and there wasn't). Not a bad dry cider from  company who take some flack for simply pandering to shareholders and producing a commodity product.


Thursday, 22 September 2011

Merrydown Medium Cider

 
OK, I have mixed emotions about this cider. In real terms its a national gem - a cider company from Sussex who were renowned for making cider from desert fruit (the eastern style) to produce a very clean and light cider (so I am told). A great company set up in Wartime UK with a solid foundation.

Then it was bought lock stock and barrell (so to speak) by SHS Sales and Marketing (a commodity sales company) and the premises in Sussex closed. For a while it was made in Belgium and now is run under the name Merrydown plc. However, Merrydown plc is still a subsiduary of SHS and I believe they also produce Schloer under the same name. It will be interesting to find the comparison between this cider and its 'kind of' apple juice cousin.

What, you have never heard of SHS??? Well, if I said the names Douwe Egberts, Chewits, Nivea, Nurofen, Johnson & Johnson and even Durex I think you will start to get an idea of their scale. Shareholders, bankers and accountants.... OK, that is unfair. But I bet they have a disproportionate amount of lawyers, accountants and bankers. (and before you sue me, it is just my humble observation and not based on any study. Please do correct me if I am wrong about this:-) And just before I make this one of the least objective reviews so far, I can confirm (from SHS's website) that they also produce the WKD brand... though I am not sure if they just market it. You see, whether they actually own it or not is not exactly clear on the website... which is very clever marketing really - and that isn't just true of WKD, I am not entirely sure where Merrydown stands either.

So, decks stacked... No, not really. I do like to do a little digging around and Merrydown is an obvious choice for doing just that. I guess at the sharp end there are cider men, producing their cider in the corner of SHS's cider shed... Fun over, lets review.

Merrydown pours a very faint yellow, and clearly has been carbonated judging by the froth. The aroma is slightly appley. Its a little sulphity too. Its fairly hard to place - although all becomes clear with the first sip. Very sweet (sorry - the last review went like this eh... will try harder!!). Not intensely appley, although I would say that this is a cider - unlike Koppaberg, WKD and Stella. However, I doubt that the total apple content is greater than 50% - and that is me being generous.

There is little aftertaste outside sweetness. No boiled sweets though (whiich I am happy about). On a positive note, I finished the glass and will pour another (gotta get through the bottle:-) so its not gone down the sink.

At the end of the day its a safe, pretty bland, overly sweetened and vague cider aimed at a part of the market that I am not in. If you are a Merrydown drinker, I urge you to try Aspalls. It will change your life. And on from Aspells something like Gospel Green or Whin Hill (although I think they may use some cider varieties).

A score of 44/100